G-P Gia Campaign 2025
In early 2025, G-P soft launched Gia, an AI-powered global legal and HR agent that helps companies compliantly hire employees in 180+ countries. Assets include billboards in San Francisco on Hwy 101, a 30 second hype video, and a Chase Center takeover, also in San Francisco.
“The Countdown”
This footage came from a March 2025 shoot to build a branded stock video and photography library for G-P. I used some of it to reverse engineer a video for G-P Gia.
I did the concept, storyboards, on-screen copywriting, and music direction.
Woooowww that’s a bad photo. But it’s the only proof I have of the Chase Center G-P Gia takeover I concepted, directed, and wrote all assets for.