• Advertising Copywriting

  • Campaign Playbook

Already the undisputed king of roadside assistance, AAA found themselves ready to expand into new markets with Identity Champion. They set their sights on lending their signature peace of mind to the identity theft monitoring space, but they needed a striking campaign for launch.

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Our team delivered The Ring campaign, a visual concept that represents protection that’s always on and always with you.

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Involved from concept to delivery, I created a copy playbook that included a collection of headlines, body copy, and guidelines for the future use of this campaign.

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