All Pros, No Cons

The upside? There’s no downside. As part of a rebrand, Intercom launched a brand awareness campaign to demonstrate customer service without compromise. As creative writing lead I worked on the high-level concept and media planning. I wrote the copy for all assets from billboards, to digital banner ads, text-based sponsored media ads, and social media placements.

A survey found that brand awareness increased from 36% to 42% shortly after campaign launch.